Creative Director, Product Development, Naming Convention, Design, Copy, Production
As a new company on the market, Kure Pet Food products included Raw Fermented Goat and Cow Milk Kefir, Bone Broths, Raw Fermented Meat, Raw Superbutters and Raw Cheese. Packaging made of renewable, sustainable carton material and boxes as apart of the company's environmental mission of omitting the use of plastic in packaging, and leading as sustainability stewards delivering safe, fresh pet food while valuing the planet, pets and communities.
Creative Director
Kure's Raw Fermented SuperButter and Meats come in the form of Chubs. Taking the extra steps needed to avoid plastic and use of chemical agents in packaging, we used pure cellulose fiber, a natural product, as casings. There is NO use of polypropylene glycol.
Creative Director
Kure's Raw Fermented Chubs are packaged in recycled, environmentally friendly cardboard boxes lined with Green Cell Foam: a superb eco-friendly recyclable foam that provides an effective barrier against moisture, humidity and transportation damage for perishable and frozen shipments. This insulating foam is bio-based material. It's unique in which it is completely natural, environmentally friendly packaging material made from corn that dissolves with water.
